The bring-your-own device trend (BYOD), is at least in part a reaction to the Millennials’ near-addiction to mobile devices.
It is assumed that workplace satisfaction matters more to Millennials than monetary compensation.
They are less likely than previous generations to put up with an unpleasant work environment and much more likely to use social networking to broadcast their concerns.
Having grown up being bombarded by advertising, Millennials tend to be sceptical about promotional material of any kind.
Whether buying products and services or considering employment, Millennials are more likely to listen to their friends than to be affected by marketing or public relations material.
This characteristic makes both conventional marketing and employee recruitment practices often ineffective for Millennials.